The multi-million pound business started as a laugh

As with so many good ideas, inspiration came to them after a few beers. At the time, the three co-founders of MorphCostumes had successful corporate careers. But nevertheless, the notion of starting a business to sell top-to-toe spandex bodysuits seemed like a good plan.

Edinburgh University graduates Gregor Lawson, 36, and the Smeaton brothers Fraser, 36, and Ali, 34, went on to create fancy dress and party fashion company Morphsuits, now rebranded MorphCostumes. Beer or no beer, their instinct was right because the business achieved sales of £1.2m ($1.8m) in its first year.

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